A colour edit: blush, lip, and liner worth saving properly

Colour is the hardest thing to buy online and the easiest thing to rebuy wrong. This edit gathers five colour products in one place, each with its exact shade name, so you can see what a proper shade record looks like: brand, product, full shade, photo. Use it as the reference for comparing shades you already own.

These are not ranked, and they are not a paid roundup. They are five products chosen because their shade names do real work.

1. 

   01

   Haus Labs

   Triclone Skin Tech Foundation

   230 Light Medium Cool

   Foundation is the product people repurchase wrong. Keep the number and the undertone next to the photo, in one place.

   Sephora

2. 

   02

   Rare Beauty

   Soft Pinch Liquid Blush

   Hope

   The shade name is the whole product. A screenshot of the bottle will not tell you Hope from Joy six months later. Save the record, not the pin.

   View at Rare Beauty

3. 

   03

   Summer Fridays

   Blush Butter Balm

   Soft Strawberry

   Balm blushes photograph as a smear. A clean packshot plus the shade name is what you actually search for later.

   Sephora

4. 

   04

   Dior

   Rouge Dior On Stage

   425 Wild Rosewood

   Lip colour is a number and a name. File both, with the packshot of that bullet, not a campaign still of someone else's mouth.

   Dior

5. 

   05

   Victoria Beckham Beauty

   Satin Kajal Liner

   Pencils are the products you cannot date. The shade name plus roughly when it arrived beats guessing.

   Victoria Beckham Beauty

Line yours up next to them

Pull the blushes, lips, and liners you already own onto one board with their exact shade names, the way these five are shown. The near-duplicates reveal themselves, the gaps become shoppable, and the next purchase starts from evidence. When a new shade tempts you, check the board first. And when base is the question, how to find your foundation shade online covers doing it without a counter trip.