Privacy policy

01 Who we are and what this policy covers

Beauty Board is operated by Market Maven Pty Ltd (ABN 97 663 623 050), a company registered in Australia. In this policy, “we” and “us” mean that company, and “you” means anyone who visits the site or holds an account. We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988.

It covers visiting the website, creating an account, saving products, building boards, using the assistant, sharing a board, buying a subscription, and contacting us for support. Our Terms of service cover the rest of the agreement between us.

02 Information we collect

• Account details. Your name where you give one, your email address, and your sign-in details, handled by our authentication provider. We never see or store your password ourselves.
• Billing information. Your plan, billing status, currency, renewal dates, and a record of transactions. Stripe collects and processes your payment card details. We do not store full card numbers on our systems.
• Beauty profile. Optional preferences you choose to record, such as skin type, undertone, hair, fragrance families you like or skip, and a short notes box. We use this to personalise the assistant. It is not a medical record, and you can leave it blank.
• Board and product content. Everything you put in: board and list names, product links you paste, product names, brands, shades and variants, prices, categories, your own tags and status labels, notes and text, and where each item sits on the canvas.
• Images you add. Photos you upload, product images retrieved from the shop pages you paste, and the processed cutouts we make from them.
• Assistant conversations. The messages you send the assistant, the parts of your catalogue or board it needs to answer, and its replies. We keep your chats so you can come back to them.
• Sharing details. Whether a board has a share link, and the link itself.
• Usage and device information. Basic product analytics such as opening a board or an import finishing, along with standard technical information your browser sends, like device and browser type, and approximate country or region from your IP address. Our analytics do not include your notes, uploaded photos, or assistant messages.
• Support messages. Anything you send us when you ask for help or give feedback.

We do not ask for medical diagnoses or other sensitive health details, and we ask that you do not put them on a board or in beauty profile notes. If you add information about another person, including a photo of them, you are responsible for having their permission.

03 How we collect and use information

Most information comes directly from you: creating an account, filling in a beauty profile, pasting a link, uploading a photo, arranging a board, chatting with the assistant, subscribing, or emailing us. Some is generated automatically as you use the service, such as analytics events and technical logs.

We use it to:

• Give you an account and keep it secure.
• Store your products and boards and sync them across your devices.
• Turn a pasted link into a product, and remove backgrounds so images sit as clean cutouts.
• Run the assistant, search, and suggestions when you use them, including any beauty profile you have filled in.
• Create and serve share links you have chosen to turn on.
• Process subscriptions and packs, and keep accounting records.
• Send you account, billing, security, and support messages.
• Answer support requests and act on feedback.
• Understand which features get used, and find and fix faults.
• Enforce plan limits, prevent misuse, protect the service, comply with the law, and resolve disputes.

We do not sell personal information, and we do not use your board content for advertising. If we cannot collect the information an account or feature needs, we may not be able to provide it.

04 When we share information

• Service providers. The companies listed in section 5, who process information on our behalf so the service can run.
• Anyone with your share link. If you turn on sharing for a board, whoever holds that link can view it. See section 6.
• Authorities and advisers. Where we are required or authorised by law, or where we need advice from our lawyers or accountants.
• A future owner. If the business is sold, financed, restructured, or transferred, information may move with it, subject to appropriate confidentiality protections. We would tell you before that happened.

05 Services we rely on

Beauty Board is built on a small number of external services. Each one only receives what it needs to do its job.

• Clerk for account creation, sign-in, and passwords.
• Convex for storing your products, boards, and chats.
• Vercel for hosting the site and storing uploaded and imported images.
• Stripe for Pro subscriptions and shop-save packs.
• OpenRouter to reach the AI models behind product extraction and the assistant. See section 7.
• fal.ai to remove the background from a product image.
• Firecrawl and Zyte to fetch a shop page when we cannot reach it directly.
• Exa for web search when you ask the assistant to look something up.
• PostHog for product analytics.

Providers can change as we maintain the service. Email support@beautyboard.co if you would like the current list for a particular feature.

06 Shared boards

Boards are private until you choose to share one. When you turn sharing on, we create a long, randomly generated link. Anyone who has that link can view the board without signing in, so treat it as public and only send it to people you trust.

Shared boards are marked so search engines do not list them, but a link that has been forwarded or posted somewhere public may still be found. You can switch sharing off at any time in the board settings, which stops the link working.

07 How AI features use your information

When you paste a product link, we fetch that public shop page and pass its contents to an AI model so it can pick out the brand, product name, shade, and price. We send the page content and the link, not your account details or the rest of your board.

When you use the assistant, we send your messages along with the parts of your catalogue or board needed to answer, any beauty profile you have recorded, and, if you ask it to look something up, a search query. Product images are sent to our background-removal provider to be turned into cutouts.

Our providers are required to process this content only to provide the service to us, and are instructed not to use it to train public AI models. Results are not always right, so you can review and correct anything before it settles on your board. Deleting a chat removes it from our live systems, but does not undo processing a provider has already completed.

08 Storage, overseas handling, and security

Some of the providers in section 5 store or process information in the United States and other countries where they or their subprocessors operate. By using Beauty Board you agree to your information being handled overseas by those providers, who we require to protect it appropriately.

We take reasonable steps to protect personal information from misuse, loss, and unauthorised access. Information is encrypted in transit and at rest where our providers support it, access is limited to those who need it to operate the service, and passwords are handled entirely by our authentication provider. No online service can promise perfect security, but we take it seriously and will tell you if a breach is likely to cause you serious harm, as the law requires.

09 Retention and deletion

• Products, boards, and their contents are kept while your account is open.
• Deleting an item or a board removes it from your account, and it is cleared from our systems shortly after.
• Assistant chats are kept until you delete them or close your account.
• Closing your account removes your products, boards, chats, and images. Backups are overwritten on a rolling basis.
• Billing and accounting records are kept for as long as tax and company law requires, normally seven years.
• De-identified analytics may be kept to measure and improve the product.
• Some records are kept longer where the law requires it, or where we need them to resolve a dispute or prevent fraud.

10 Your choices and privacy rights

You can view and edit your products and boards at any time, delete items, chats, and images, turn share links on and off, cancel your subscription, and close your account. Under the Privacy Act you can also ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Write to support@beautyboard.co and we will respond within a reasonable time. We may need to confirm who you are first, and we will weigh a deletion request against anything we are required to keep.

You can control cookies and local storage through your browser, though blocking everything may stop sign-in working. You can opt out of analytics using your browser’s “do not track” setting or a content blocker. The service works normally either way.

11 Children

Beauty Board is not intended for people under 16. If you believe someone under that age has an account, contact support@beautyboard.co and we will remove it.

12 Privacy questions and complaints

Email support@beautyboard.co with any privacy question or complaint, with enough detail for us to understand the issue. We will acknowledge it, look into it, and aim to resolve it within 30 days. If you are not satisfied with our response, you can escalate to the Office of the Australian Information Commissioner at oaic.gov.au.

13 Changes to this policy

We may update this policy as our service, our providers, or the law changes. The date at the top shows the current version. If a change materially affects how we handle personal information, we will take reasonable steps to tell affected account holders in the app or by email before it takes effect.